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Summary

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Work Experience

Marketing Communications Manager

Hempel A/S

Melbourne, Australia

Apr 2021 (Current)

Global portfolio - oversee and execute Hempel's brand portfolio across the Infrastructure segment. Responsible for driving brand and market share growth through content development, CRM and strategic communications. Collaborate with stakeholders and our global marketing team to execute communication strategies across digital, social media, events, thought leadership and strategic partnerships.

Marketing Communications Manager

Sherwin-Williams

Melbourne, Australia

Jan 2020 - Apr 2021

Regional portfolio - oversee and execute Sherwin-Williams brand portfolio. Drive brand and market share growth in the heavy engineering sector in through specification selling and partnership contracts. Plan and execute high level marcoms objectives globally and regionally. Support regional sales in delivering world class products and service. Influence media and industry stakeholders in advancing market share status and brand reputation.

Channel Marketing Manager

Sherwin-Williams

Melbourne, Australia

Jan 2008 - Jan 2020

ANZ portfolio. Marketing responsibility for a combined sales portfolio of $450M/pa. Responsible for uplifting several brands across the B2B commercial/ architectural space and driving brand and market share growth via specifications, audience engagement and channel partnerships. Drive demand generation through trade events and digital automation strategies via web, SEM, social, advertising, sponsorships and CRM lead acquisition. Introduce 30% product vitality YOY, new products to market, to gain market positioning and displacing competitors.

Marketing Manager Industrial

Valspar

Melbourne, Australia

Feb 2015 - Jan 2018

ANZ portfolio. Marketing responsibility for a sales portfolio of $40M/pa. Drive brand and market share growth resulting in 3% increase over 3 years. Develop a proven multi-channel marketing strategy resulting in a 12% increase in sales across 2 years. Introduce brand refresh program, with new products and value proposition, with segmented audience-specific messaging. Drive lead acquisition using digital strategies such as web, social and emails, together with Salesforce CRM automation.

Marketing Communications Executive

AkzoNobel

Melbourne, Australia

May 2011 - Jan 2015

Promotion to Executive role with focus on Marketing Communications strategy. Responsible for maintaining 45% share of wallet and implementation of marketing and communications programs, including product launches, product re-branding, digital campaigns and trade marketing. Led CRM business roll-out and customer satisfaction survey benchmarking.

Marketing Assistant

AkzoNobel

Melbourne, Australia

May 2008 - May 2011

Responsible for day-to-day Marketing support such as literature development, market research, data mining, report generation, event management, customer liaison and admin sales support. CRM lead, responsible for data integrity and user training.

Service Quality Executive

StarHub

Singapore

May 2005 - Jun 2007

Promotion to Service Quality Executive - customer experience professional responsible for driving service excellence across all customer touchpoints (stores, call centre and correspondence).

Call Centre Executive

StarHub

Singapore

May 2000 - May 2005

Responsible for managing daily operations of a 24/7 telco billing call centre and providing satisfactory customer experience, achieving company KPIs, and call centre standards. Manage a team of over 60 call centre attendants.

Leading Stewardess

Singapore Airlines

Singapore

May 1993 - May 2000

Experienced professional flight attendant responsible for passenger and crew on local and international flights. Trained and accredited with internationally recognized customer service and hospitality qualifications. Brand ambassador for the Singapore’s national airline.

Home: Experience

Education

Bachelor of Arts Mass Communication
Oklahoma City University (USA)

1999 - 2001

Mass Communication qualification with emphasis on journalism, psychology, media and marketing.

Diploma/ Advanced Diploma in Mass Communication
Management Development Institute of Singapore (Singapore)

1996 - 1999

Mass Communication qualification with emphasis on journalism, psychology, media and marketing.

Home: Education

Skills

Home: Skills

Marketing Strategy

• Marketing excellence • Strategic business plans • Digital marketing applications • Insights & analytics • Marketing mix • Campaigns development • Marketing budget • Stakeholder relationship • Leadership skills