Work Experience
Marketing Communications Manager
Hempel A/S
Melbourne, Australia
Apr 2021 (Current)
Regional portfolio - oversee and execute Hempel brand portfolio. Drive brand and market share growth in the civil engineering, energy, mining, water and marine sector in through specification selling and partnership contracts. Drive digital transformation across web, social, email and e-commerce.
Marketing Communications Manager
Sherwin-Williams
Melbourne, Australia
Jan 2020 - Apr 2021
Regional portfolio - oversee and execute Sherwin-Williams brand portfolio. Drive brand and market share growth in the heavy engineering sector in through specification selling and partnership contracts. Plan and execute high level marcoms objectives globally and regionally. Support regional sales in delivering world class products and service. Influence media and industry stakeholders in advancing market share status and brand reputation.
Channel Marketing Manager
Sherwin-Williams
Melbourne, Australia
Jan 2018 - Jan 2020
ANZ portfolio. Marketing responsibility for a combined sales portfolio of $450M/pa. Responsible for uplifting several brands across the B2B commercial/ architectural space and driving brand and market share growth via specifications, audience engagement and channel partnerships. Drive demand generation through trade events and digital automation strategies via web, SEM, social, advertising, sponsorships and CRM lead acquisition. Introduce 30% product vitality YOY, new products to market, to gain market positioning and displacing competitors.
Marketing Manager Industrial
Valspar
Melbourne, Australia
Feb 2015 - Jan 2018
ANZ portfolio. Marketing responsibility for a sales portfolio of $40M/pa. Drive brand and market share growth resulting in 3% increase over 3 years. Develop a proven multi-channel marketing strategy resulting in a 12% increase in sales across 2 years. Introduce brand refresh program, with new products and value proposition, with segmented audience-specific messaging. Drive lead acquisition using digital strategies such as web, social and emails, together with Salesforce CRM automation.
Marketing Communications Executive
AkzoNobel
Melbourne, Australia
May 2011 - Jan 2015
Internal promotion to an executive role with focus on Marketing Communications strategy. Responsible for maintaining 45% share of wallet (market) and implementation of marketing and communications programs, including product launches, product re-branding, digital campaigns and trade marketing. Led CRM business roll-out and customer satisfaction survey benchmarking.
Marketing Assistant
AkzoNobel
Melbourne, Australia
May 2008 - May 2011
Responsible for day-to-day Marketing support such as literature development, market research, data mining, report generation, event management, customer liaison and admin sales support. CRM lead, responsible for data integrity and user training.
Service Quality Executive
StarHub
Singapore
May 2005 - Jun 2007
Internal promotion to Service Quality Executive. Customer experience professional responsible for driving service excellence across all customer touchpoints (stores, call centre and correspondence).
Call Centre Executive
StarHub
Singapore
May 2000Â - May 2005
Responsible for managing daily operations of a 24/7 telco billing call centre and providing satisfactory customer experience, achieving company KPIs, and call centre standards. Manage a team of over 60 call centre attendants.
Leading Stewardess
Singapore Airlines
Singapore
May 1993 - May 2000
Experienced professional flight attendant responsible for passenger and crew on local and international flights. Trained and accredited with internationally recognized customer service and hospitality qualifications. Brand ambassador for the Singapore’s national airline.